SEO Strategies for New Websites ~ Search Marketing and Internet Marketing Blog Online

SEO Strategies for New Websites



SEO strategy for new websites

Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.

Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.

Beyond that, starting a website is no small challenge either! It can be just as hard or even harder! As if things weren't difficult enough, Google gives people an extra hurdle which is sometimes called the "sandbox".

When you launch a new site, Google doesn't trust it at all. Even if the BBC launched a new site it would start off without any trust and would receive very little traffic.

As the site attracts links from other sites, it gradually earns enough trust to start ranking for some long tail search terms. Think of links as 'votes' that tell the Search Engines what your site is about and that it is trustworthy.

If the site gains enough trusted links it may start to rank highly for competitive keywords (ie keywords with lots of PPC advertisers) but this can take up to 24 months.

You are probably thinking that this is a harsh move by Google, but with the sheer volume of sites being launched it needs to have some method of making sure only the really good ones reach the top.

Luckily e-consultancy put together a couple of simple initial rules to follow to ensure your new website gets off on the right foot and reach the top quicker.

1. Your first links
When you launch your brand new site the first few links can make all the difference. Linking to it from other trusted sites right out of the gate can dramatically shorten the time it takes to build trust. Conversely, starting a site off with low quality links is suicide.

Submit to a couple of trusted directories such as Business.com and the Yahoo! Directory and maybe link to the site from some of your other company's websites (link from the news sections to appear more natural).

2. Spin-off sites
Sometimes a new site is a spin-off from a particular section of an existing site. For example, a car insurance site might have a caravan insurance section but then decide to launch a dedicated caravan insurance website.

In this case, the best method would be to create the new site on the new domain and not allow Google to access it. Then once the site was ready you would 301 redirect the old pages to the new pages and hope that the rankings and trust from the old domain passed across.

3. Building trust
Most people try to get relevant links to their sites, which are great for improving rankings in a particular niche but not quite as good for building trust. The ideal links for building trust are from major blogs and news sites.

These can also be quite relevant as usually the article linking to you is related to your niche - even though the rest of the site isn't.

Sites that receive a lot of attention from the mainstream press almost always start ranking a lot more quickly than sites that don't have the benefit of a large PR budget.


5 comments:

Andreya said...
This comment has been removed by the author.
Andreya said...

Hi Nice Blog .So as you develop your link strategies, it is important to link to a few high-ranking sites for your keywords. This helps Google know where to group you in the search engines. At least in my own limited experience linking to related blogs and websites is very beneficial. I have made it an important part of both my seo schooland my Link Building Strategy.

Andreya padty said...

Hi Nice Blog .So as you develop your link strategies, it is important to link to a few high-ranking sites for your keywords. This helps Google know where to group you in the search engines. At least in my own limited experience linking to related blogs and websites is very beneficial. I have made it an important part of both my seo schooland my Link Building Strategy.

andreya said...

Hi Nice Blog .The best means of accomplishing this is by creating a resource out of your sidebar links seo school. If not you might just be giving links to the competition. However if you create a series of links that are useful to your audience. The reader will be more likely to view your blog as a resource rather than a doorway to somewhere else.

Brian said...

Interesting article to read. I tend to agree that links from powerful sites from the get go makes a large difference in SEO. A major part of our SEO policy for new websites is to make sure your content is going to be marketable for links. By that I mean that it is content major sites will want to link to to it. Then from the start you stand a much better chance of generating relevant links.