Once you get into the meat of the survey, there is some additional information, however:
Now, for those of you who know me or even follow this blog, most of you can probably guess the thoughts that came to mind. I'm about as far from a fan of the content network as one could be -primarily because they bring a lot of window-shopping clicks and un-targeted, non-coverting clicks. I found myself wondering...many PDFs are composed of images or are created completely un-optimized! How can Yahoo (or Google or MSN for that matter) determine which ads to show based on that type of page? Are we heading down a 'content network road' that is progressively about making money over quality?
Ads for Adobe PDF provides a powerful new channel to communicate their messages to a highly engaged and targeted audience. In addition, Ads for Adobe PDF provides advertisers a means to track the performance of ads placed in PDF content, just as they can today with ads placed in Web sites.
These ads come from advertisers participating in Yahoo! Content Match. Content Match is a pay-per-click campaign tactic that displays your ads alongside relevant websites, and now PDFs as well.
What are your thoughts? Even better...have any of you had success using the content network?