tag:blogger.com,1999:blog-1881010540149543474.post635129043091762646..comments2023-10-26T05:30:37.975-07:00Comments on Search Marketing and Internet Marketing Blog Online: Yahoo To Display Ads in PDF Documents OnlineJon Clarkhttp://www.blogger.com/profile/16246575538667252956noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1881010540149543474.post-49600752926652207972008-04-25T11:59:00.000-07:002008-04-25T11:59:00.000-07:00@Cynthia - thanks for the note! I was pleasantly s...@Cynthia - thanks for the note! I was pleasantly surprised to see someone from Adobe make a comment. Regardless, I would still argue that despite the ideal PDF document being text based (in your words) there are still countless folks out there who use the software incorrectly from an SEO perspective (which is also how, according to your note, you would determine which ads to display - ie. keywords among other things). They either copy images - whether that be a JPEG or photoshop images or something from illustrator, etc. - for the visual affect or write a white paper completely void of correct keyword selection and optimization. I believe this to be true for two reasons - personally seeing the misuse over and over again and the countless blog posts and articles related to correctly optimizing a PDF. I can only assume I'm not the only one seeing these issues.<BR/>I based the 'random' comment on the fact that you would be placing content based ads on PDFs with the issues mentioned above. Granted, the current website content model has been much improved since its inception, however, I still see completely irrelevant ads on a daily basis.<BR/>Beyond ALL of that - what many folks don't realize is the incredibly amount of organization required from a PPC content network campaign - from keyword selection, ad grouping, ad copy, etc. Everything must be tied very, very, very closely together to ensure the correct ads are being displayed for the correct content.<BR/>As with most things, I would assume a thorough test on my own would prove my thoughts one way or the other, however, I don't have clients willing to spend money on something that has not worked in a similar model in the past (website based content network).<BR/>BUT, that is why I'm hoping more folks will chime in and give their experiences - both positive and negative.<BR/>Please feel free to respond! This is certainly open for discussion.Jon Clarkhttps://www.blogger.com/profile/16246575538667252956noreply@blogger.comtag:blogger.com,1999:blog-1881010540149543474.post-55457480344980564542008-04-25T10:32:00.000-07:002008-04-25T10:32:00.000-07:00Jon, actually most PDFs are text-based not image-b...Jon, actually most PDFs are text-based not image-based. The offering that Adobe has built with Yahoo actually extracts the text of the PDF, analyzes it for keywords and categories which then are used to serve up the ads. Therefore it is the same type of context matching that is done with websites. It is not purely matching up random ads to the PDF. You can find out more information at:<BR/>http://labs.adobe.com/technologies/adsforpdf/Anonymousnoreply@blogger.com