During day 2 of SES Chicago, Sharad Verma, Senior Product Manager of Yahoo! Search Technology, broke down how Yahoo utilizes link building to determine your website's ranking, crawling & indexing in the Yahoo SERP. All of these relate to Inbound Links (IBL) to your site.
1) No Links to your site = NO Existence, Yahoo will Never find your site
2) Few Links to your site = Minor discovery, NO index
3) Some Links to your site = Crawl of your site, NO index
4) Some More Links to your site = Crawl of your site, Index of your site, NO Ranking in the SERP
5) Enough Links to your site = Ranking in the Top 10 of the Yahoo! SERP
6) LOTS of Links to your site – Helps you rank for the keywords and keywords found in the anchor text of your IBL in the Yahoo! SERP.
Now, I know the question everyone is asking themselves, but Sharad never got into the actual number of links that correspond with the above, however if you are an SEO or actively build links you can fully understand the value in the above items. The most important takeaway? There is no question of doubt if this is fact or fiction as the information came directly out of Sharad Verma with Yahoo! himself.
1) No Links to your site = NO Existence, Yahoo will Never find your site
2) Few Links to your site = Minor discovery, NO index
3) Some Links to your site = Crawl of your site, NO index
4) Some More Links to your site = Crawl of your site, Index of your site, NO Ranking in the SERP
5) Enough Links to your site = Ranking in the Top 10 of the Yahoo! SERP
6) LOTS of Links to your site – Helps you rank for the keywords and keywords found in the anchor text of your IBL in the Yahoo! SERP.
Now, I know the question everyone is asking themselves, but Sharad never got into the actual number of links that correspond with the above, however if you are an SEO or actively build links you can fully understand the value in the above items. The most important takeaway? There is no question of doubt if this is fact or fiction as the information came directly out of Sharad Verma with Yahoo! himself.
So, now that you know links are important, you can get started here, with my top 35 website directories and Emarketing Newsletter's strongest website directories.
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