Adobe Says, Flash Now SEO Friendly ~ Search Marketing and Internet Marketing Blog Online

Adobe Says, Flash Now SEO Friendly


I wrote a post back in January "Google can Read Flash" discussing some comments made my Matt Cutts which 'hint' at the fact Google was working with Adobe to make Flash files SEO or Search Engine friendly. Here is a quick excerpt:

In a recent interview with Stephan Spencer, Matt Cutts admits that Google is using Adobe Systems' Search Engine SDK technology to 'read' flash website content.

That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of search engine optimization.

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text.

Marketing Vox released a story today discussing the development of a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. Adobe, the creators of Flash technology, released the product to Google and Yahoo.

Text and links from Flash apps will now appear in search engine results for users querying relevant keywords or phrases, just like ordinary HTML content, Adobe wrote.

Flash software is used to build interactive banners, applications, games or eye-catching graphics on a site. Google is already utilizing the Flash-indexing service; Yahoo "has some work to do," according to Adobe's VP of marketing Michele Turner.

For more information, read the SWF file format specification on Adobe


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