PPC Ad Copy Calls To Action ~ Search Marketing and Internet Marketing Blog Online

PPC Ad Copy Calls To Action

In an ever competitive paid search market place, enticing viewers to take action (ie. fill out a lead generation form, purchase a product, view a page, etc.) is becoming increasingly difficult. What's worse, is many folks lose site of the first step in that process - actually getting a user to click on the PPC ad!

Ian Cowley put together a fantastic list of 34 strong calls to action to strongly motivate people to do something - click on your ad, pick up the phone or purchase a product. I think many of them translate perfectly to the paid search marketplace.

Here are a couple of my favorites:

6. Feed your widget for less than the cost of a cup of coffee.
11. Relax. Reserving an exclusive widget is just a click away.
19. Find out how we’ve helped other businesses retain widgets.
27. Call today and find out what the widget man doesn’t want you to know.
30. Does your widget misbehave?
31. How can a new widget pay for itself in six months?

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