Showing posts with label text Flash. Show all posts
Showing posts with label text Flash. Show all posts

Adobe Says, Flash Now SEO Friendly


I wrote a post back in January "Google can Read Flash" discussing some comments made my Matt Cutts which 'hint' at the fact Google was working with Adobe to make Flash files SEO or Search Engine friendly. Here is a quick excerpt:

In a recent interview with Stephan Spencer, Matt Cutts admits that Google is using Adobe Systems' Search Engine SDK technology to 'read' flash website content.

That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of search engine optimization.

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text.

Marketing Vox released a story today discussing the development of a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. Adobe, the creators of Flash technology, released the product to Google and Yahoo.

Text and links from Flash apps will now appear in search engine results for users querying relevant keywords or phrases, just like ordinary HTML content, Adobe wrote.

Flash software is used to build interactive banners, applications, games or eye-catching graphics on a site. Google is already utilizing the Flash-indexing service; Yahoo "has some work to do," according to Adobe's VP of marketing Michele Turner.

For more information, read the SWF file format specification on Adobe


Google Can Read Flash!



In a recent interview with Stephan Spencer, Matt Cutts admits that Google is using Adobe Systems' Search Engine SDK technology to 'read' flash website content.

That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of search engine optimization.
It used to be the case that we had our own, home-brew code to pull the text out of Flash, but I think that we have moved to the Search Engine SDK tool that Adobe Macromedia offers. So my hunch is that most of the search engines will standardize on using that Search Engine SDK tool to pull out the text. - Matt Cutts
There has been suspicion by Flash developers and SEO professionals concerned with .swf files, but this is the most direct and clear confirmation to date.

So, what does this mean? The implication is important: if Web developers--and specifically Flash developers--have the ability to test .swf files during development for textual SEO parameters, then Flash files can be designed to offer specific text to search engines and achieve quality rankings in the SERPS.

Stay tuned!

Updated 7.1.08

Adobe Says, Flash Now Search Engine Friendly