Jon Clark is a Internet Marketing Consultant specializing in Pay Per Click Marketing (PPC), Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This search marketing blog serves as a backdrop for educational search marketing conversation as well as a resource for cutting edge (and free) Internet Marketing tools to make all of our lives as search marketers easier!
The Most Powerful Website Directories
I thought I would post a few of my new web directory favorites below:
1.) Family Friendly Sites
2.) Incrawler
3.) Ally Web Directory
4.) Kahuki
5.) Greenstalk
6.) Rakcha
7.) Goguides
8.) Biz Lightenment
9.) Enquira
10.) The Librarians’ Internet Index
11.) ALS Links
12.) Info Listings
13.) Skaffe
14.) Premier Business Directory
15.) Dmoz Zilla
16.) Data Spear
17.) World Site Index
18.) Most Popular Sites
Now, if you are looking for the means to find 'do-follow' links, you'll enjoy reading more about the top do-follow link finding tools. As we all know another important factor in link building is analyzing the competition. Check out this link analyzer tool or try a free trial from one of the most popular SEO tools in the marketplace right now - Market Samurai!
Have any favorite directories of you own? Add them in the comments and I'll append to the list!
Update:
A good friend suggested these two additional link building resources:
PPC Management for Firefox Download
So, why is this toolbar a must have?
Here's a quick run-down of everything this tool offers:
- Keywords Estimate Tool
- Keyword Suggestion Tool
- Site Keywords Tool
- Account Statistics Tool
Double Click this toolbar for your stats to update - it may take 60 seconds to update depending on the size of your account. The data you see will be for today only.
Right click to see the tool menu and drill down into your account level statistics.
Clicks: Total number of clicks accrued today
aCPC: average Cost Per Click today
Cost: Total spent today
Conv: Total number of conversions accrued today
C/C: Cost per Conversion today
So, what are the requirements?
-FF 2+ preferred but still works for versions 1.5-3.0.*
Tip: Your statistics might take 60 seconds or more to load depending on the size of your account. If you still do not see data, you may need to restart FF and test your credentials again.
How to Install the PPC Management Firefox Addon?
Upon download, Firefox should automatically recognize the extension and install it.
If you get any errors:
Right click the logo, click ’save link as…’, after saving you can scan it with any Anti-Virus program, then open Firefox. In FF, click file -> Open File -> Find the file and open it -> Install
Every Google Homepage From 1998-2007
Track SEO Rankings with Google Analytics
So, the first steps are to setup a filter in Google Analytics. There will be a total of 3 filters needed to implement this Google Analytics SEO tracking. Filter 1 and 2 will take care of filtering out everything other than organic traffic. The 3rd will provide the tracking filter. This is important: you will also have to create a new profile to apply these filters to otherwise it will screw up your main profile's tracking! Now, onto the filters!
Filter 1: Google Analytics SEO Keyword Tracking
This filter will allow only Organic traffic into the profile. Create a new filter, choose filter type "custom filter". Then choose the "include" option, set the filter field on "Campaign Medium" and the filter pattern on "organic". A screenshot is below:
Filter 2: Google Analytics SEO Keyword Tracking
The second filter tells Google Analytics to capture traffic from Google, Yahoo and MSN. Create a new filter, choose filter type "custom filter". Then choose the "include" option, set the filter field on "Campaign Source" and filter pattern on "googleliveyahoo".
Filter 3: Google Analytics SEO Keyword Tracking
The SEO Keyword Ranking Results:
What you see are not the actual rankings, but the number of the first result of the page the keyword was on. So when you see 20, it means the keyword was on the third page, and a 50 means the sixth page. (Yahoo and Live Search will report 21 and 51 in stead of 20 and 50).
Quick & Easy SEO Tips to Improve Your Website Ranking
As a result, I have compiled a list of quick and simple tips for websites to increase traffic - whether it's to make the sale online or to increase foot traffic to your brick-and-mortar location, your web presence is a critical part of your business plan. The tips below are fast, free, and can make a big difference in your organic SEO! Best of all, they were inspired by Google:)
Verify that your site is indexed (and is returned in search results)
Check your snippet content and page titles with the site: command [site:example.com] -- do they look accurate and descriptive for users? Ideally, each title and snippet should be unique in order to reflect that each URL contains unique content. If anything is missing or you want more details, you can also use the Content Analysis tool in Google's Webmaster Tools. There you can see which URLs on your site show duplicate titles or meta descriptions.
Label your images accurately
Don't miss out on potential customers with poor or missing alt text. Good 'alt' text and descriptive filenames help search engines better understand images, make sure you change non-descriptive file names [001.jpg] to something more accurate [NintendoWii.jpg]. Image Search has the potential to send significant search traffic, so you should take advantage of it.
Know what the search engines know (about your site)
Check for crawl errors and learn the top queries that bring traffic to your site through Webmaster Tools. You can use Google's diagnostics checklist or MSN's crawl issues tool to aid in this process.
Have a plan for expiring and temporary pages
Make sure to serve accurate HTTP status codes. If you no longer sell a product, serve a 404. If you have changed a product page to a new URL, serve a 301 to redirect the old page to the new one. Keeping your site up-to-date can help bring more targeted traffic your way and provide an overall more useful visitor experience.
Increase foot traffic too
If your website directs customers to a brick-and-mortar location, make sure you claim and double check your business listing in Google Local, Local.com, MSN's Local Listing and Yahoo Local.
Usability 101
Test the usability of your checkout process with various browswers and ensure the coding is valid. Ask yourself if a user can get from product page to checkout without assistance. Is your checkout button easy to find?
Tell the search engines where to find all of your web pages
If you upload new products faster than the search engines crawl your site, make sure to submit a sitemap and include 'last modification' and change frequency' information. A Sitemap can point searchbots to your new or hard-to-find content. Both Google's webmaster tools, MSN webmaster central and Yahoo!'s Site Explorer allow for sitemap submissions. You can read a quick question and answer on Google sitemaps for more details. Additionally, be sure to utilize robots.txt to funnel the search bots to content you want crawled and content that should not be indexed.
So, that's all for now. I know there are many, many more tips but these should help capture some low hanging fruit. Have your own tips? Feel free to add them in the comments section!
Be sure to check out PPC For Hire's SEO Basics series on Title Tags, Meta Description, Hx tags and Link Building.