Distilled wanted to do something to mark and bring attention to the launch of their new suite of PPC tools. But, they are bringing attention to their new venture by doing a bit of good - helping out with the Myanmar (Burma) cyclone appeal by catering to one of their strengths: PPC advertising!
So what does all this mean? A PPC ad copy writing competition of course! Based on the Myanmar Cyclone tragedy, whoever writes the best PPC ad for charity wins!
Here are the rules:
1. You write a blog post about the competition and include your competing ad(s) in the copy of the blog post - then link to it in Distilled's comments so they know of your desire to enter the competition. The purpose of your post is to spread the word about the Myanmar (Burma) cyclone appeal.
2. Ads must follow the Google Ads format: 25 characters headline (1st line), 35 characters 2nd line, 35 characters 3rd line.
3. Up to three ads may be submitted. However, make sure you rank your submissions as the ads may be limited depending on the number of entries.
4. The landing page you’ll be sending traffic to is http://www.worldvision.org.uk/.
5. They will be purchasing just one keyphrase: ‘Myanmar cyclone appeal’
6. Distilled will put all the ad entries into a PPC campaign with the Myanmar (Burma) cyclone donation page on World Vision as the landing page - deadline is Friday 13th June.
7. Distilled is also fronting the budget to run the PPC campaign for a limited time. The longer the campaign is run the better as it will lead to more donations (and more statistical significance for those competing!). So if anyone is interested in contributing to the PPC budget please get in touch.
8. The ad that performs the best and drives the most amount of traffic wins.
So, all that said, here are my entries from first to last:
{KeyWord:Myanmar Cyclone Aid}
Help Volunteers Rebuild Lives in
Myanmar with Just $25. Donate Today
Myanmar Cyclone Aid
2.4 Million Homeless and Hungry.
Help Cyclone Victims. Donate Today!
Myanmar Cyclone Aid
Their lives were changed in seconds
Help Provide Lifes Essentials
Let me know what you think of the ad copy! (Oh, and keep your fingers crossed we raise a large amount of funds for this terrible tragedy!)
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