Search Marketing and Internet Marketing Blog Online

With all of the hoopla surrounding a potential buyout of Yahoo, it is nice to finally hear that Yahoo is still 'paying attention' to its search marketing platform. Yahoo recently announced a number of updates and enhancements to their interface that primarly makes things easy to see at a glance - ie. which campaigns, ad groups and keywords are offline—and why. Here is a quick rundown of things you might notice during your next login session:

• All names of objects (campaign, ad group, keyword, etc.) that are offline are displayed with red text for easy recognition.
• The "Top Campaigns" and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline.
• Minor updates to the "Campaigns" page have been made, including a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
• We made minor tweaks to the Ads table on an Ad Group page, including adding a “Status” column, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
• New status settings have been added on the Search page, under the Campaigns tab.
• The addition of the “Status” column to the Ad Group, Ad and Keyword Search screens under the Campaigns tab.
• The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab