Being that we work in an industry defined by acronyms (SEO, PPC) and have trouble sometimes determining the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing. I took the liberty of adding a few of my own as well.
- BL = Backlink
- CPC = Cost Per Click
- CSE = Comparison Shopping Engine or Custom Search Engine (Google)
- CSS = Cascading Style Sheet
- DC = Data Center
- DMOZ = Directory - Mozilla
- HTML = HyperText Markup Language
- IBL = Inbound Link
- IPB9 = Internet Business Promoter
- LSA = Latent semantic analysis
- LSI = Latent Semantic Indexing
- OBL = Outbound Link
- ODP = Open Direcrory Project, See DMOZ
- OWBL = One way back link
- PPA = Pay Per Action
- PPC = Pay Per Click
- PR = PageRank
- RI = Regular index
- RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
- SE = Search Engine
- SEM = Search Engine Marketing
- SEO = Search Engine Optimization (Optimisation)
- SERP = Search Engine Results Page
- SI = Supplemental Index
- SSE = Yahoo! Search Submit Express
- SSP = Yahoo! Search Submit Pro
- SWL = SiteWide Link
- TBPR = Toolbar PageRank
- TR = Trust Rank
- VIPS = Visual-block Page Segmentation
- WP/WP4 = Web Position/Web Position 4
- XML = Extensible Markup Language
- TLA = Text Link Ads
- GWO = Google Website Optimizer
- PFL (Paid For Listings)
- P4P (Paid For Placement)
- CTR (Click Through Rate)
- CPM (Cost Per thousand)
- CPA (Cost Per Action)
- SMM - Social Media Marketing
- SMO - Social Media Optimization
- GAP = Google Advertising Professional
- LPO: Landing Page Optimization
- GWT: Google Webmaster Tools
- CMS: Content Management System
Have I missed anything? Be sure to share your favorite SEO acronyms in the coments below:)
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